You don't pour the foundation after the house is up

The challenge

Adam had seven team members and a $100k/MRR. That was the problem.

He'd relaunched his agency in October of 2024. Five months later he was at $100K. Most people would take the win and go grab a drink as growth fixes a lot. It doesn't fix this one.

Adam was the main sales guy, hiring was not streamlined and major client issues percolated up to him.

The solution

We started with the customer journey, because you can't hire around a process nobody has documented. Then the whole team took a personality assessment. Competition came back as Adam's number one out of theme 34, which surprised nobody.

What we did

Over the next 12 months, we worked together to fix all the things that were broken and create the foundation so the organization could scale without breaking.

What changed

Today Builders of Authority employs 50 people and is on pace for $300k MRR. There's a strong management layer between Adam and the work, and it's been running long enough to break and get fixed without him.

He also bought another agency.

Here's what he says about it: “Yes, he's gonna help you work on the business. But who you become in the process is what's also helped me consistently level up.”

The takeaway

You don't pour the foundation after the house is up.